Hey! If you’ve made it this far, I guess you’re curious enough to learn a bit more about me.
I’m a Senior Designer and Illustrator currently based in Naarm/Melbourne, Australia 🇦🇺, originally from Bogotá, Colombia 🇨🇴.
A seasoned graphic design professional with over 16 years of experience spanning print, digital, video, photography, and illustration. For the past decade, I have led an in-house design team, cultivating a culture of creativity and growth by mentoring designers to reach their full potential, both for their own development and the success of the business.
My experience is broad and hands-on: from conceiving and executing full-scale campaigns, directing photo shoots, and collaborating with external agencies, to crafting brand identities and building design systems that bring consistency and excitement to every touchpoint. I have a genuine passion for branding and the way a well-structured design system can elevate an entire visual language.
Beyond traditional design disciplines, I bring UI and UX experience to the table, allowing me to bridge the gap between creative vision and user-centred thinking, ensuring design not only looks exceptional, but works beautifully too.
My illustration style sits somewhere between 80’s–90’s cartoons and traditional tattoo culture. I love the digital space, but honestly, I’ll always have a soft spot for creating things in the physical world… stuff you can actually hold, feel, and keep.
