DESIGN

STRIKE BRAND CAMPAIGN

2024

The Strike brand campaign was a piece we worked with Dentsu Creative as our design agency. As the Creative Director I was in charge of the visuals/design from the side of the client. With this specific campaign it was more hands-on working on tweaks and suggestions to what they supplied. The outcome was a collaboration piece that included the main tag line plus a secondary message depending on the activity. 

The end design was a creative that could capture not just the main activity for Strike, bowling, but a number of the other activities that the brand has to offer. The chosen activities were karaoke, bowling and laser tag. Photography by Jo Duck.

COLLARTS STRATEGIC PLAN BOOKLET

2024

This Strategic Plan Booklet is an important piece for Collarts as it’s what their view into the future looks like. Collarts came to me talking about not having very strong brand guidelines and they didn’t want it to match their campaign that went out earlier that year. The design process came from an exploration of different approaches to the brand and how they connected back to their brands values. 

The narrative of Collarts being curious, kind and connected came from an exploration of repetition which is noticeable across the entirety of the booklet.

DATE NIGHT CAMPAIGN

2025

This campaign was a collaboration piece between our internal copy writer and myself. The project was lead by both of us - from the ideation piece to the execution and photography. We had just under a month come up with a full campaign.

The brief was to create a campaign that would be on all year long to try and sell Holey Moley, Archie Brothers Cirque Electriq, Hijinx Hotel and Strike as dating destinations. The outcome was “A Date To Remember”, this gave us space to target new dates but also existing couples.

For this specific campaign I outsourced talent as well as worked as the photographer for the shot.

STRIKE BRAND PHOTOGRAPHY

2023

For this photoshoot I worked alongside the photographer Kris Paulsen. The creative vision for this was a look that could showcase what guests can do at Strike but also give it a look and feel that was aimed at the target audience for Strike which is people between 20-28yo.

The outcome was fun shot that gave the impression it was being shot with point and shot camera from the eyes of the guests. 

This was a shot led by myself from the side of Funlab with the assistance of our agency FutureBrand as they were working at the same time on the rebranding for Strike. We needed to make sure we were both aligning with what the brand was going to look like.

HIJINX HOTEL BRAND PHOTOGRAPHY

2023

For this photoshoot I worked alongside the photographer Kris Paulsen again. The concept for this shot was to showcase the venue and its different rooms as each room has a life of it’s own.

The brief was to recreate the cinematography look and feel of a Wes Anderson movie. This came across in the moodboard when going back to the photographer. The idea was to give the talent a direction of seriousness for a not so serious room. The juxtaposition of plain and loud is was had the connection back to Wes Anderson.

FUNLAB CRM PHOTOGRAPHY

2025

The CRM photoshoot was a collaboration piece between the CRM copy writer and myself. For this piece we got given a brief that talked about approaching CRM from a new lens, something that was going to be new to the company. The idea was to get a number of shots per brand that were on plain backgrounds so the CRM team could create their own bespoke banners depending on the message for the email, something that was generic enough they could use them at any time of the year.

The proposal that got approved was a shot with 4 talent that would have change of wardrobe depending on the brand. Photographies that told a story of friendship and the fun that can be had at any of our venues. Each brand consisted of a number of props and different background colour depending on the brand.

I was the photographer for this project.

FUNLAB CRM PHOTOGRAPHY

2024

This Christmas campaign was to be done across 3 different brands: Strike, Holey Moley and Hijinx Hotel.

The brief was to utilise our venues but also use props that you can find at any of our venues. For Strike we chose bowling balls, Holey Moley we went to a specific venue that one of the holes is themed in Christmas and for Hijinx we used one of the games that we could alter the screen.

For this campaign I worked on the design and all the conceptual work as well as photographer / retoucher.

The campaigns main challenge was that we had created a previous concept that wasn’t hitting the mark so for this I talked to my manager and said that I would make sure we could do something quick but impactful. The turnaround time for this was a week.

DESIGN

PHOTOGRAPHY