ILLUSTRATION
COLLARTS STRAP PLAN POSTERS
2024
Posters included in the strategy plan booklet
HIJINX HOTEL DIGITAL SCORE CARD
UX / UI
2026
The challenge was to create an online score card that people could scan a QR code to access their scores across their booking but also an overall leaderboard of the best players in the venues, opening up to competitive socialising.
The outcome was an application made for mobile that gave the user an easy to use platform with simple and easy to use UI. This is at development stage but the idea is to be able to gather data from a consumer side in order to cater a better UX depending on the consumer.
FUNLAB CHRISTMAS CAMPAIGN
2025
Graphic Design
The challenge was to create a system that would be across all 4 main brands, Holey Moley, Strike, Archie Brothers and Hijinx Hotel, needed to be funny and give a Christmas vibe.
The outcome was a campaign that played with humour and tied the creative back to Christmas using discarded wrapping paper. We partnered with a production company to create photography and video and all the creative was lead by myself guided by the Creative Director. A fun campaign that drove online bookings as well as corporate group bookings.
COLLARTS STRATEGIC PLAN
Graphic design and layout
2024
The challenge was to create a booklet that gave an overview of the next 5 years for Collarts; the CEO wanted to see something new as the brand needed an update.
The outcome was a booklet that played with repetition and movement within the creative industry. Repetition came as an abstract form of the many courses that Collarts offers that are under the umbrella of creativity.
The booklet included a poster of their manifesto and another of their values. This booklet was incredibly well received by the students, teachers and board members.
COLLARTS CONCEPTUAL BRAND GUIDELINES
Brand guidelines, graphic design and creative direction
2024
The challenge was to update the Collarts brand, keeping in mind that some elements needed to stay.
The outcome was 3 strong concepts that had different approaches to the brand. From an abstract play on different shapes guided by the courses to a shape dictated by Creativity/Community. All of these concepts were build on different systems that let the brand evolve but also gave a number of different approaches to the brand.
FUNLAB DATE NIGHT CAMPAIGN
Creative direction, photography and graphic design
2025
The challenge was to creative an ongoing campaign that could be turned on at any point of the year to encourage people to come on dates to any of our venues. I partner with a copywriter to bring to life the campaign and we led everything from production to photography to design.
The outcome was a photography led campaign highlighting special moments throughout our venues. It was a simple system that played with colour, lockup and photography that could be easily changed in order to reduce creative fatigue. This was a digital campaign that had a positive outcome through EDMs.
FUNLAB CHRISTMAS CAMPAIGN
Creative direction, graphic design and photography
2024
The challenge was to create a Christmas campaign in a really short amount of time because of a failed design led by another designer.
The outcome was a campaign that stayed in-brand and played with small Christmas props. I pushed for a new design led by myself and needed to be done within 3 days, from photography to execution. Conceptual phase came in the form of hand sketches for approval and photography was shot in landscape and portrait as the campaign was going to have a number of digital OOH assets.
This campaign had a big push on social and the result was one of the highest engagements for a Christmas campaign.
MELBOURNE GRAPPLING
Brand guidelines, graphic design and creative direction
2025
The challenge was to create brand guidelines for the new gym Melbourne Grappling Academy.
The outcome was a strong brand that gave the gym an idea of how the brand was used across all touchpoints. I got supplied a tone of voice document so the work on the brand came from a combination of talking to the founders as well as tying everything back to the tone of voice in order to have a cohesive brand.
STRIKE PHOTOGRAPHY
Creative direction
2023
The challenge was to led a photoshoot that was fitting with the new Strike branding.
The outcome was a fun and engaging shoot that fit perfectly with the target audience we had in mind. A shoot that felt like you were part of the party and felt organic. I led everything from mood boards to get the photographer to understand what we were going for to dealing with the production company and talent selection. The shoot set the standard for what Strike looks like.
HIJINX HOTEL PHOTOGRAPHY
Creative direction
2023
The challenge was to give a new brand like Hijinx Hotel a new look, to capture the surreal and unique vibe that the venues has.
The outcome was a shoot based on Wes Anderson as the photography for his movies really captured the uniqueness of our venues. Simple, bright and giving the venue a quirky style. The shoot consisted of a serious look that was to be used in OOH and a more organic feel that was meant to be used for digital, a new approach that elevated the OOH approach to really make it stand out.
FUNLAB CRM PHOTOGRAPHY
Creative direction and photography
2025
The challenge was to create a shoot that removed talent from our venues in order for the CRM team to be able to use it in EDMs and be generic enough so they could cross sale activities depending on the audience.
The outcome was a shoot led by myself and photographed with the help from our internal copy writer. From outsourcing talent to outsourcing props and directing the shoot. This was a fun shoot that really showed how much can be done internally and with a quick turnaround.
