DESIGN

Collarts needed a forward-looking piece that mapped out the brand's vision for the next five years, but more than a functional document, the CEO wanted something that signalled a fresh direction and reflected a brand ready to evolve.

The result was a booklet that used repetition and movement as its central creative language, a visual metaphor for the breadth of courses Collarts offers, all united under the umbrella of creativity. Included within the booklet were a poster of the college's manifesto and a second dedicated to their values, giving the piece both purpose and permanence. The work was exceptionally well received across the board, resonating with students, faculty, and board members alike, and successfully setting a new creative benchmark for the Collarts brand.

For this project, I handled the full concept and execution of the booklet, and managed the outsourcing of printing and finished artwork.