DESIGN

Tasked with designing Funlab's first ever gift card to span all venues across the brand family, the challenge was creating a single design that felt cohesive yet energetic enough to stand out at point of sale.

The result was a bold, vibrant card that quite literally pops, bursting out of its packaging with a playful, eye catching aesthetic that resonated across the Funlab brand. The bright, striking design proved its impact where it mattered most, driving a notable uplift in sales and becoming a key performer throughout the Christmas season.

For this project, I led the creative and worked directly with the marketing team to meet the brief. All graphic design was handled by me, with a focus on creating something fun and bold to ensure the cards stood out across all brands.