DESIGN

Collarts required a brand refresh that balanced innovation with continuity, certain existing elements needed to be retained, while the overall identity had to feel current, considered, and reflective of the college's creative culture.

The result was three distinct brand concepts, each built on a different strategic and visual foundation. One explored an abstract system of shapes drawn from the diversity of courses on offer, while another was anchored by a form shaped by the dual pillars of creativity and community. Rather than presenting a single direction, each concept was developed as a fully considered system, flexible enough to evolve with the brand over time, and varied enough to offer genuinely different paths forward for Collarts to explore.