DESIGN

Strike needed to shift public perception beyond bowling, the goal was to communicate that the brand offered a fuller entertainment experience, including laser tag and karaoke, without losing the energy that made the brand recognisable.

The result was a cohesive, high-impact campaign spanning digital and OOH channels, marking the first major public rollout of the new Strike brand identity. Leading the project from the client side in partnership with an external agency, the focus was on building a creative system that felt organic rather than templated. The campaign drove significant foot traffic across all venues and delivered strong brand awareness, successfully repositioning Strike as a destination for more than just bowling.

For this project, I led the creative from the client side, communicating directly with the art director. I was hands-on in giving feedback and ensuring everything approved at the conceptual stage was carried through to the final design.