DESIGN

With four distinct brands, Holey Moley, Strike, Archie Brothers, and Hijinx Hotel, the task was to create a unified Christmas campaign that could flex across each property while maintaining a consistent tone. The creative needed to feel festive and fun, leaning into humour without losing the individual personality of each brand.

The result was a playful campaign anchored by an unexpected creative device, discarded Christmas wrapping paper, that brought warmth and wit to the seasonal messaging. Working in partnership with a production company to deliver photography and video, the campaign was led by myself under the direction of the Creative Director. The work ran across all four brands, driving a measurable uplift in online bookings and attracting corporate group bookings throughout the Christmas period.

For this project, I worked directly with the Creative Director from concept through to execution. On the production side, I collaborated with the photography and video production company, representing the client to ensure all visual content met the creative brief. I was also responsible for all graphic design, taking it from initial concept to final delivery.