DESIGN
Strike Brand Awareness Campaign
2024
Graphic design and creative direction
Strike needed to shift public perception beyond bowling, the goal was to communicate that the brand offered a fuller entertainment experience, including laser tag and karaoke, without losing the energy that made the brand recognisable.
Hijinx Hotel Digital Score Card
2026
UX / UI
Hijinx Hotel needed a digital solution that would enhance the in-venue experience, allowing players to track their scores across a booking via QR code, while also tapping into the growing appetite for competitive socialising through a live leaderboard showcasing the best players in the venue.
Funlab Christmas Campaign
2025
Graphic design
With four distinct brands, Holey Moley, Strike, Archie Brothers, and Hijinx Hotel, the task was to create a unified Christmas campaign that could flex across each property while maintaining a consistent tone. The creative needed to feel festive and fun, leaning into humour without losing the individual personality of each brand.
COLLARTS Strategic Plan
2024
Graphic design and layout design
Collarts needed a forward-looking piece that mapped out the brand's vision for the next five years, but more than a functional document, the CEO wanted something that signalled a fresh direction and reflected a brand ready to evolve.
Funlab Gift Card
2024
Creative direction and graphic design
Tasked with designing Funlab's first ever gift card to span all venues across the brand family, the challenge was creating a single design that felt cohesive yet energetic enough to stand out at point of sale.
COLLARTS Conceptual Re-Brand
2024
Brand guidelines, graphic design and creative direction
Collarts required a brand refresh that balanced innovation with continuity, certain existing elements needed to be retained, while the overall identity had to feel current, considered, and reflective of the college's creative culture.
Funlab Date Night Campaign
2025
Creative direction, photography and graphic design
The goal was to develop a flexible, always-on campaign that could be activated at any point throughout the year, positioning venues across the portfolio as the perfect destination for date nights. The campaign needed longevity built into its DNA, remaining fresh and relevant regardless of when it was deployed.
Funlab Christmas Campaign
2024
Creative direction, graphic design and photography
Following the failure of an initial design by another designer, a Christmas campaign needed to be conceived, produced, and delivered from scratch, with the entire process compressed into just three days. The pressure was significant, but the work still needed to feel considered, on brand, and campaign ready.
Melbourne Grappling Academy
2025
Brand guidelines, graphic design and creative direction
Melbourne Grappling Academy needed a clear and cohesive set of brand guidelines to establish how their new identity would show up consistently across every touchpoint, giving the gym a strong, unified presence from the ground up.Melbourne Grappling Academy needed a clear and cohesive set of brand guidelines to establish how their new identity would show up consistently across every touchpoint, giving the gym a strong, unified presence from the ground up.
Strike Re-branding Photoshoot
2023
Creative direction
With a refreshed brand identity in place, Strike needed photography that could bring it to life, capturing the energy and personality of the brand in a way that felt authentic to its target audience and set a clear visual benchmark going forward.
Hijinx Hotel Photoshoot
2023
Creative direction
As a new brand, Hijinx Hotel needed photography that could capture the surreal, one of a kind atmosphere of its venues, imagery that felt as distinctive and unexpected as the experience itself.
Funlab CRM Photoshoot
2025
Creative direction and photography
The CRM team needed a versatile library of venue photography that could work hard across EDM communications, but existing imagery relied too heavily on talent, limiting its flexibility. The shoot needed to remove people from the frame entirely, creating content generic enough to cross sell activities to different audience segments without feeling mismatched or out of place.